Casino marketing has experienced substantial transformations over the decades, modifying to digital advancements and shifting consumer preferences. In the early 2000s, conventional marketing methods dominated, with casinos counting heavily on print media and TV commercials. Nonetheless, the emergence of digital marketing has revolutionized how casinos draw and retain customers. One remarkable person in this evolution is Jim Murren, the former CEO of MGM Resorts International, who emphasized the value of data analysis in casino marketing. Under his direction, MGM introduced